Wild NRG

What do you get when you cross dance music and energy drink?
“WILD NRG”.

Dance music culture and the energy drink market share the same demographic, hence combining these two market was a no brainer!

“WILD” has been a successful dance brand since the mid 90’s in all its manifestations: as an FM station, as a cd compilation series and as a TV show. As a result, the WILD brand has developed instant recognition and appeal amongst the 16-30 demographic.

The energy drink market also shot to stardom in the mid 90’s and has been going strong ever since. Sharing the same demographic as the WILD brand meant there was a natural synergy between the two markets. As a result, WILD NRG has taken the market by storm!

WILD NRG is available both in Regular and Sugar-Free and is available in a petrol station or corner store near you.

Size

- 375mL P.E.T. bottle

Variants

- Sugar Based
- Sugar Free